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2.3 - Delay Steps in GoHighLevel (GHL)
Strategically control automation timing to improve engagement, professionalism, and overall workflow performance inside GoHighLevel.
Key Steps
1. Fixed Time Delay
This delay pauses the workflow for a specific period such as minutes, hours, or days before moving to the next action. It helps create natural communication gaps between emails, SMS, or tasks, preventing leads from feeling overwhelmed by immediate back-to-back messages.
2. Wait Until Specific Time
This option holds the automation until a chosen time of day, such as 9:00 AM. It ensures messages are delivered during business hours, improving open rates and maintaining professionalism instead of sending communications at odd hours.
3. Wait Until Day of Week
The workflow pauses until a selected weekday (e.g., Monday). This is useful for scheduling weekly campaigns, webinar reminders, or sales follow-ups that should only occur on specific days.
4. Event-Based Delay (Wait Until Condition Met)
The automation pauses until a certain action happens, such as a tag being added or an appointment being confirmed. This keeps workflows dynamic and responsive to real customer behavior.
5. Contact Time Zone Based Delay
Messages are scheduled according to the contact’s local time zone. This ensures timely delivery and increases engagement by respecting the recipient’s schedule.